Dixie Brands
As an experienced marketing professional, I am passionate about crafting compelling marketing materials that enhance brand awareness and engagement. During my time at Dixie Brands, I developed a diverse range of promotional content—including brochures, social media graphics, and training decks—that resonated with target audiences and reinforced brand identity. With a strong eye for design and a strategic approach, I excel at delivering high-quality, on-brand materials under tight deadlines, helping companies effectively communicate their value and expand their market presence.
Prints
Budtender Guide
I designed an 8.5x11 booklet tailored for budtenders, providing an in-depth look at Dixie Brands and its full product lineup. This resource includes a detailed breakdown of each SKU, complete with descriptions, key benefits, and 3D product renderings to visually showcase the packaging and enhance understanding.
Product Guide
This resource was created for the sales team, providing a comprehensive overview of product lines along with detailed pricing information. Designed for easy reference, it helps streamline sales conversations and ensures accurate product knowledge.
Dixie Elixirs Mocktail Booklet
One of our best sellers is Dixie Elixirs, so we created a handout for customers to take home when they purchase one. This booklet provides mocktail recipes and other creative ways to enjoy our drinks. Our goal was to showcase the finished beverages while offering step-by-step instructions to make them easily.
Education Cards.
I designed informative leave-behind cards to educate both budtenders and customers about Dixie Brands product linea. These materials highlighted key product benefits, usage details, and unique selling points, helping to enhance product knowledge and empower budtenders to make informed recommendations to customers.
Displays
I have many vendor relations where I can collaborate and design displays to fit our products needs. Anywhere from holding Mini Elixir bottles to displaying a case of single gummy bag, I can bring my customers idea to life.
Digital
Customer Facing Screens
Digital screens strategically placed within dispensaries to showcase and promote Dixie Brands products, featuring engaging visuals, product highlights, and promotional messaging to enhance brand awareness and drive customer interest.
Brand Retail Deck
This deck provides investors with a quick overview of the marketing materials we create to promote our brand. I compiled it using the collateral and displays I developed during my time at Mary’s, showcasing the versatility and educational impact of our in-market assets.
