Sales Collateral & Campaigns
I am an experienced marketing professional with a passion for creating compelling marketing materials that drive brand awareness and engagement. With a keen eye for design and a strategic mindset, I have successfully developed a wide range of promotional content, including brochures, social media graphics, and product packaging, that resonates with target audiences. Known for delivering high-quality, on-brand materials on tight deadlines, I am dedicated to helping companies effectively communicate their value and grow their market presence.
Mary’s Medicinals
Product Guide
This resource was created for the sales team, providing a comprehensive overview of product lines along with detailed pricing information. Designed for easy reference, it helps streamline sales conversations and ensures accurate product knowledge.
Budtender Guide
I designed an 8.5x11 booklet tailored for budtenders, providing an in-depth look at Mary’s Medicinals and its full product lineup. This resource includes a detailed breakdown of each SKU, complete with descriptions, key benefits, and 3D product renderings to visually showcase the packaging and enhance understanding.
Accordion Booklet
I designed this booklet to provide both customers and budtenders with a clear, informative guide to Mary’s Patch line. By breaking down key product details in an easy-to-digest format, this resource helps educate and empower users to make informed choices.
Find Your Effect - Campaign
To support the launch of Mary’s new rebrand my team and I came up with a campaign to help to show the different colors of out products and there effects.
Education Cards.
I designed informative leave-behind cards to educate both budtenders and customers about Mary’s Medicinals product line, providing key insights to help them better understand and recommend the offerings.
New Formulated Muscle Freeze
A call out to announce to customers and buyers that our Muscle Freeze has a new and improved formula!
Dixie Brands
Product Guide
Designed for the Dixie Brands sales team, this resource provides a clear and concise overview of product lines and pricing. It serves as a quick reference tool to support sales conversations and ensure accurate product knowledge.
Budtender Guide
I created an 8.5x11 booklet for budtenders, offering an in-depth guide to Dixie products, their terpene profiles, and the full product lineup. This resource includes a detailed breakdown of each SKU, along with 3D renderings to visually showcase the packaging and enhance product understanding.
Caramel Apple Cobbler LTO
For this limited edition gummie launch I took a different aproach for creating a design for this launch. I used Adobe Firefly, Illustrator and Photoshop to create this photoshoot like backdrop. but promting Firefly with the write copy and creating a digital map in illustator I was able to get the bones for this project started. From there I put it into photoshop and added the packaging art work gummies on the bottom. I enjoy using new tecniques and bringing them to life in my designs.
Playful Mint Promo
Outside of Campaigns and educational sales materials I assist the sales team with customer facing promos. With this Sales Rep he wanted to do a special for March Madness, I enjoy a good pun and had fun with the request playing with elements of the sport and out product. Using a combination of Adobe firefly, photoshop and illustrator I was able to make this fun design come to life and sell a lot of mints!
